Biscoff Cph · Growth Plan 2026

Home of Copenhagen's
Biscoff Dot Cake.

You already make something people love. This is a simple plan to help more of them find it — and a partnership to make it happen, side by side.

4,8 ★ · 105 Google reviews Grønnegade 43 · Indre By From MakerToo
The star of the menu
Biscoff Dot Cake
your signature slice
75 kr.
4,8 ★ · 105 reviews
♥ Loved on Google
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Why now

You're holding a rare hand.

Three things almost never come together at the same time. Right now, for you, they do. And the kind of cake we'd build around is fresh and rising — and nobody in Copenhagen has claimed it yet — so the best moment to move is this summer.

🍪

A trend you can ride now

The Biscoff Dot Cake fits a pretty, very shareable cake style that's been growing in cafés around Europe. It's one of several ideas we'd use — and the easiest to own first, because the name is already yours.

📍

The best spot in Denmark

Grønnegade 43 — three minutes from Nyhavn, Kongens Nytorv, Magasin and Strøget. The busiest, highest-spending street in the country walks past your window every single day.

An open lane

No Copenhagen café owns the "Dot Cake" yet. That spot on Google is wide open — but it won't stay open once someone copies the idea. The first to move wins, and right now that's you.

The proof

People already love it. Out loud.

This isn't a brand-new shop hoping to get noticed. It's a real café, on the street in the best part of town, with the kind of reputation most places spend years trying to earn. That's the strong base everything below is built on.

4,8
★★★★★
105 Google reviews · confirmed business
@biscoff_cph · 174 followers · 31 posts
"Biscoff means Biscuits & Coffee" — the owners
"Super cozy café with the sweetest host couple. Delicious coffee, tea, and famous homemade cakes — vegan and gluten-free too."TripAdvisor review
"Coffee is good, and the pastries even better. The Tebirkes was soft inside, crunchy outside, with a sugar crust."Marisol R. · Google
The honest part

You've already done the hard part.
You're leaving the easy money on the table.

Let's be straight with each other — that's the only way this works. A lovely product, a 4,8★ name, a spot on the best street in town: you built all of that yourself. What's missing isn't the café — it's a few simple ways to turn that good name into actual orders. Four gaps, and all of them cheap to close.

🌐

A website that can't take orders

biscoffcph.dk is just a holding page. Every video view and every Google click lands somewhere that can't actually sell anything.

A great name sitting still

4,8★ from 105 reviews is gold — but nothing is using it to get more reviews, show you higher on Google, or sell cakes ahead.

🧭

A nearly empty TripAdvisor

5,0★ but only 2 reviews, and not yet claimed — so you're hidden in the list tourists scroll before they pick where to go.

🪑

Only the room, only the morning

The money depends on seats and walk-ins. Nothing yet catches the demand that doesn't fit through the door — cakes ordered ahead, office orders, hotels.

None of this is a problem with the café — and every one of them is free or nearly free to fix. You're starting from strength, not from zero.

What's already yours

We're not starting from nothing.

We're simply making the most of what you already have. These are the things most cafés spend years — and a lot of money — trying to build.

A cake worth sharing

The hardest thing of all to create: a treat so pretty people photograph it, post it, then come looking for you. You already have it.

🤍

The sweetest host couple

Your own reviewers' words. That personal welcome is the one thing no chain can ever copy — people fall in love with people, not logos, and it's the best advert you'll ever have.

🌱

Something for everyone

Coffee, homemade cakes, and proper vegan and gluten-free options too — so nobody who walks in has to leave empty-handed.

The big idea

Be known for one thing.

Every busy Copenhagen café does the same simple thing: one beautiful treat everyone wants, made in small numbers, with the queue out front doing the advertising. Juno has its cardamom bun. Buka has its pistachio croissant. Nobody has the Dot Cake yet. Let's plant that flag — first.

01

Get found

Make every place people look — Google, your website, your window — point to you and let them order. Catch the crowd already walking past.

02

Bring people in

Give them a reason to come: small daily batches, a few local food-lovers sharing you, and a steady flow of tasty posts. Turn views into a line at the door.

03

Grow beyond the room

Cakes ordered ahead, trays for nearby offices, cakes in hotels, fun workshops. Money that doesn't depend on seats or sunshine.

The plan, step by step

Four steps. One direction: forward.

The order matters. First we make sure people can find you and order — that turns today's crowd into money. Then we bring in more people. Then we grow beyond the café itself. Each step has a clear goal and a short, simple to-do list.

0
Step 0 · This weekDays 1–7 · free

Plug the gaps

Turn your great name into real orders — all with free tools and an afternoon's work.

  • Add fresh cake photos to your Google page, switch on an "order online" button, and gently ask happy customers for reviews — from 105 toward 200
  • Claim your TripAdvisor page and reply to the two reviews in your own warm voice
  • Put "Home of the Biscoff Dot Cake" everywhere about you, and make the cake the first thing on the menu
  • A chalkboard out front and a sticker in the window that turn your shopfront into a billboard for the cake
  • A proper website — designed and built by us, modern and fast and ready to take orders (the kind of site you're reading this plan on) — plus a little QR card you hand over at the till for reviews in seconds
  • Price the slice at 75 kr. and pair it with a coffee as "The Biscoff Set"
1
Step 1 · Catch the demandDays 8–30

Don't let orders slip away

Turn passers-by and online views into real, counted orders — and bigger ones.

  • Open a simple shop to order whole cakes ahead — paid upfront, three days' notice, a few per day
  • Add iced Biscoff drinks and a grab-and-go "Dot Cup" for warm summer days
  • Start collecting emails and a simple stamp card, so people have a reason to come back
  • Go on Wolt for delivery, run a weekly Friday "Dot Drop", and send a friendly offer to nearby offices — usually a good email does it
  • Optional · laterPut a little money behind your best video — shown only to people near the shop, only when you want to
2
Step 2 · Steadier incomeDays 31–90

Earn beyond the busy mornings

Add bigger, regular orders that keep coming — even on quiet days and in bad weather.

  • Morning coffee-and-cake trays for nearby offices, plus a standing Friday order they sign up for
  • Supply your cakes to nearby hotels, and leave little cards at their front desks
  • Fun "make your own Dot Cake" workshops — for friends, hen parties and work teams
  • A weekly "Dot Cake Club", easy online booking, and a gentle nudge to people who haven't been in a while
3
Step 3 · Built to lastMonths 3–6

Outlast the trend

Grow from a buzzy café into a steady cake business that lasts.

  • Big wedding and event cakes, booked with a deposit
  • Post cakes across Denmark, plus a "make it at home" kit
  • Christmas gift boxes for companies (start offering them in September)
  • Quietly invent the next signature treat, before this one cools down
✏️

None of this is set in stone. Every idea, price and number in this plan is a friendly starting point — not a rulebook. We shape it all together around your taste, your kitchen, your pace and the real market prices. Your café, your call — always.

The money · real numbers

What's actually on the table.

No tricks. Two honest pictures. The conservative one is what we'd expect if we simply do the plan. The optimistic one is what's possible if it really clicks. The truth sits somewhere in between — and real numbers replace these guesses the moment we start.

Conservative
Optimistic
Extra money per month, once it's all running (month 6)
43.500 kr. / month
Over a year
522.000 kr.
More walk-ins
15.000 kr/mo
Easier to find + a board out front bring more people in, spending a little more
🎂Cakes ordered ahead
9.500 kr/mo
Whole cakes for birthdays and parties, paid upfront — 395–1.195 kr.
🤝Office & neighbour orders
6.000 kr/mo
Trays for the offices nearby — won with a friendly email, a quick message or a call
🎨Workshops & parties
5.000 kr/mo
Make-your-own sessions, hen parties and work-team mornings
🛵Delivery & cake club
5.000 kr/mo
Wolt delivery plus a weekly "Dot Cake Club"
🏨Cakes in hotels & cafés
3.000 kr/mo
Other places stocking and selling your cake for you
🎈

Free first. Paid ads only when you want them.

Almost everything above costs nothing but a little effort — being found, getting reviews, taking cakes ahead, knocking on a few office doors. Paid ads are completely optional and come later, only when there's spare money to put in. And when you do, they're shown only to people right around your shop — so every krone reaches someone who could actually walk in.

It builds up — it doesn't all arrive at once

Not everything starts in month one. This is the extra money per month, growing as each piece comes online.

8k
22k
Month 1
24k
78k
Month 3
43k
162k
Month 6
ConservativeOptimistic
Honest small print: these are careful estimates, not promises. They assume a normal month, a typical 85–110 kr. spend per customer, and a few regular office orders — and that we actually do the plan together. Every price here is an example to set with you and the market — never a fixed figure. The first real numbers from Google, the till and the cake orders will replace every guess here within weeks. And we'll always look at them together — conservative and optimistic, side by side.
How we'll know it's working

We watch the numbers. Out loud.

We don't chase likes. We agree on a goal together, then keep going until we hit it. Here's what the first 60 days look like, in plain numbers.

105 → 250

Google reviews

You're already at 4,8★. More reviews, coming in faster, push you higher on Google and help tourists pick you.

2 → 20+

TripAdvisor reviews

Claim the page and grow it, so you climb the local list tourists scroll before they choose where to go.

0 → 200

Email contacts

Every email is a customer you can invite back yourself — not rented from an app.

0 → 4+/wk

Cakes ordered ahead

Paid upfront, lovely margins, and they come rain or shine.

+20%

People coming back

Turning a one-time visitor into a regular who brings their friends.

1–3

Regular office orders

Steady weekday money that shows up even on the quiet days.

The part that matters most

This only works one way: together, and for real.

I'll be honest with you the way only a friend can. We've already built the hard part — a full system that other businesses run on every day. You don't pay to build a backend from scratch; you step onto one that already works. But this is a dance, and a dance needs two.

🧰

A control-room for your business — already built

We already run a full control-room that other businesses use daily. You get your own private version from day one: your customers, your emails, your bookings and your numbers, all in one place. Nothing built from scratch.

🛒

Your cake shop online — built on top

On top of it, we build you a simple online shop so people can order cakes ahead and pay. Every order drops straight into your control-room, so nothing slips through.

Building all of this from nothing would take many months and a lot of money. The hard part already exists — so you simply step onto it, and we add only the café-specific parts on top. That's why this is fast, and far cheaper than starting from zero.

What we bring

Our engine — MakerToo, working for you around the clock.

  • We keep studying your market and your customers, all the time
  • We reach out to nearby offices, hotels and local food-lovers for you
  • We catch every order, message and enquiry, so none slip through
  • We track the real numbers and show them to you — the conservative ones and the optimistic ones, side by side
  • We keep improving what's working, week after week, without being asked

What only you can bring

The things no machine will ever replace.

  • The cake, the craft, and the warmth people come back for
  • Saying yes to the new ideas — even the slightly scary ones
  • Staying steady when a quiet week comes, because one sometimes will
  • Keeping your eye on the bigger picture and the long game
01

This is not "let's just try it." Trying is how good ideas quietly die. If we do this, we keep going until we reach the goal we agree on — learning as we go, not just talking about it.

02

Full honesty, always: what we're doing, how, and how much — the conservative numbers and the optimistic ones, side by side. As honest as our friendship. No spin, ever.

03

This chance isn't only mine to see. It's yours to be part of — to join in, to push back, to stay with it until it works. The bigger picture is better with two sets of eyes on it.

04

And whenever you feel ready to grow — the best time was yesterday. The next best time is now. The lane is open this summer. Every week we wait, someone else can step into the spot.

The ask

Say the word, and we start Step 0 this week.

No big leap of faith needed. A handful of free moves, an afternoon of work, and the world starts finding what you already make. We'll be right beside you the whole way — that's what friends are for.

Email me — let's begin

The best time was yesterday. The next best time is now.

📍 Grønnegade 43, 1107 København K 🕑 Open until 18:00 53 50 64 53 @biscoff_cph · 4,8 ★